YouTube Red subscription will include gaming app, pending YouTube Music and access to Google Play Music YouTube is synonymous with online video. Its user-generated videos generate the most monthly traffic (more than 1 billion viewers) of any website in the world. The Google-owned site has also quietly developed a cast of YouTube personalities (i.e. Justin Bieber, Michelle Phan) over the years, many of whom feature prominently in original programming. Oct. 28 Google will bow YouTube Red , a $9.99 monthly SVOD service (following a free 30-day trial) featuring proprietary and third-party content from a variety of sources. “It’s a major, major evolution of our business,” Robert Kyncl, chief business officer at YouTube, said at a Los Angeles press event. “Consumers are embracing paid subscriptions for ad-free content at an incredible pace. This marks an evolution in our desire to give fans more choice and features that they love.” The launch is not YouTube's first foray into