The Velvet Underground created a new sound that changed the world of music, cementing its place as one of rock ’n’ roll’s most revered bands. Directed by acclaimed filmmaker Todd Haynes, “ The Velvet Underground ” shows just how the group became a cultural touchstone representing a range of contradictions: the band is both of their time, yet timeless; literary yet realistic; rooted in high art and street culture. The film features in-depth interviews with the key players of that time combined with a treasure trove of never-before-seen performances and a rich collection of recordings, Warhol films, and other experimental art that creates an immersive experience into what founding member John Cale describes as the band's creative ethos: “how to be elegant and how to be brutal.” “The Velvet Underground” will be released in theaters and premiere globally on Apple TV+ on October 15 Also announced today is The Velvet Underground: A Documentary Film By Todd Haynes – Music From The