Skip to main content


Showing posts with the label Ian Brown


Star Wars World Cup 2010 Ad

Star Wars World Cup 2010 Ad The Adidas commercial for World Cup 2010 has gotten creative. In collaboration with Lucasfilm , they’ve managed to combine footage from Star Wars with special appearances by David Beckham, Daft Punk and Snoop Dogg. Can you name who else makes a guest appereance? “To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were