Jem and the Holograms , the 1980s Hasbro toyline that was also a cartoon, is getting the big-screen treatment. Jason Blum’s Blumhouse Productions, Scooter Braun Productions and director Jon M. Chu are teaming up to make the movie, which has been fast-tracked to start production this spring. Chu, Blum and Scooter Braun announced Thursday on YouTube that they are producing a modern-day live-action reinvention of the cartoon. They also turned to fans of the show and toyline for help in writing music, designing costumes and even casting. The cartoon ran from 1985 to 1988 and chronicled the adventures of Jerrica Benton and her alter ego, Jem, a singer who fronted a band called The Holograms. Ironically, the show was produced with the involvement of Marvel Productions, who were hoping to replicate the success of G.I. Joe. According to the producers, Jem is being reimagined "for a whole new generation with themes of being true to who you are in a multitasking, hyperlinked soc