Maven Pictures and Anonymous Content announced Tuesday that Bridesmaids star Kristen Wiig will star in Imogene as the title character. Imogene , Wiig's passion project, centers on a moderately successful New York playwright who fakes a suicide attempt in order to win back her ex-boyfriend, only to be under the custody of her mother, a gambler. Imogene marks the first film for Celine Rattray and Trudie Styler's new production company Maven. Production on the film is set to begin Aug. 8 in New York City. Wiig, also a regular on NBC's late-night sketch show Saturday Night Live, will executive produce with Shari Springer Berman, screenwriter Michelle Morgan and Steve Golin. Alix Madigan will produce with Rattray and Styler. Berman and Robert Pulcini (Cinema Verite) will direct the film. “We're incredibly grateful to be working with Kristen, Shari, Bob and the extraordinary team on Imogene, Maven's first feature project," said Rattray and Styler. "Im