Skip to main content

#WelcomeToMarwen New Trailer & Character Posters

(EXCLUSIVE): #BatmanvSuperman Takes a Huge Hit

Its second-week slide is one of the largest in history.

Story by Matt Cummings

Batman v Superman: Dawn of Justice witnessed a monumental drop in its second week in theaters, marking it as one of the highest declines ever. At 68% (far higher than the traditional 60%), Warner Bros.' tentpole is starting to look like a misfire. After a strong domestic opening of $166m, the pundits were scratching their heads as to how a film with a "B" CinemaScore and a 29% Rotten Tomatoes rating could rake in that much cash. Additionally, Monday ($33m) and Tuesday ($15m) showed strong numbers, possibly indicating a backlash by audiences who wanted to see it for themselves. But as the week wore on, numbers began to decline rapidly, with Thursday offering just $7.7m. This weekend's decline places it with other not-so-great company, including 2015's Fantastic Four (68.2%) and X-Men: The Last Stand (66.9%)

The whole free fall obviously should have WB and the Zack Snyder camp very worried. It's the second sharpest drop for a comic book tentpole - X-Men Origins: Wolverine experienced a 69% decline - and with no competition this weekend, BvS should have cleaned up. It therefore should come as little surprise that the studio has begun to make some (possibly ill-advised) kneejerk reactions. Collider and several other outlets reported last week that the cast of Suicide Squad has gathered to reshoot several scenes in order to bring more levity to Director David Ayer's film. Essentially, every joke that appeared in the Bohemian Rhapsody-style trailer was every joke in the film; and since audiences responded well to them, the studio wants to see how good a slightly lighter Squad is viewed. Hmmm....last minute reshoots in response to critical condemnation of another film is not new, but this doesn't bode well if the results don't impress.

There is one glimmer of hope: Harry Potter and the Deathly Hallows Part 2 experienced a massive 72% fall and still managed to make $381m domestically. But while WB is expecting a similar performance out of DC Comics' opener, they have to be concerned that what should have been a guaranteed money maker with broad audience support has suffered a rather ignominious black eye. This is so bad that some critics believe BvS could be supplanted next weekend by none other than Melissa McCarthy's comedy The Boss. Three months ago, we couldn't have guessed this course of events, but now it's a real possibility.

And while a final $362.8m domestic haul is still in the cards, the worldwide numbers are a mixed bag. On the good side, its $682.8m total has already surpassed Iron Man (585.2m), Iron Man 2 ($623.9m), Thor: The Dark World ($644.6m), and Man of Steel ($668m). However, the domestic plummet has all but removed the possibility of a $1b+ performer.

Other contenders in this week's box office made an even greater point about the failure of BvS, as audiences chose to stay home rather than succumb to the dour world of Gotham and Metropolis. Fans returned to Disney's Zootopia with an estimated $20m, putting its numbers at over $275m domestically/$787.6m worldwide.

Our thanks to BOM, Collider, and Deadline for the numbers.

Discuss this story with fellow SJF fans on Facebook. On Twitter, follow us at @SandwichJohnFilms, and follow author Matt Cummings at @mfc90125.


Popular posts from this blog

Movie Review: #MissSloane

The political drama Miss Sloane fails to lobby us into Oscar territory.
Review by Matt Cummings
In a time when women were supposed to be leading our country, Miss Sloane arrives to remind us of what could have been. Unfortunately, this message about a headstrong female Washington lobbyist loses us early with an unappealing director, a paper-thin plot, and suffers from a ton of convenient realism. If the good (but not impressive) performances weren't there to buffer these and many other gaps, we might have found ourselves voting for impeachment.

For Washington lobbyist Elizabeth Sloane (Jessica Chastain), life is about getting her clients what they want from the halls of Congress. Her boss Dupont (Sam Waterston) will sleep with NRA types, fudge travel records, and bully smaller firms into submission if it means a hearty paycheck at day's end. But when Sloane leaves the company to push Gun Control legislation with one of those smaller firms, Dupont turns to his bulldog Co…

Enter For A Chance To Win Passes To See WARCRAFT In Dallas

Enter for a chance to see WARCRAFT on June 7th at 7:00 PM in Dallas.

From Legendary Pictures and Universal Pictures comes Warcraft, an epic adventure of world-colliding conflict based on Blizzard Entertainment's global phenomenon.

The peaceful realm of Azeroth stands on the brink of war as its civilization faces a fearsome race of invaders: Orc warriors fleeing their dying home to colonize another. As a portal opens to connect the two worlds, one army faces destruction and the other faces extinction. From opposing sides, two heroes are set on a collision course that will decide the fate of their family, their people and their home.

So begins a spectacular saga of power and sacrifice in which war has many faces, and everyone fights for something.

Directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Jones, the film starring Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, Toby Kebbell, Ben Schnetzer, Rob Kazinsky and Daniel Wu is a Legendary Pic…

Bethany Ashton Wolf¹s FOREVER MY GIRL ACQUIRED BY @roadsidetweets

Forever My Girl tells the story of country music super-star Liam Page (Alex Roe) who left his bride, Josie (Jessica Rothe), at the altar choosing fame and fortune instead. However, Liam never got over Josie, his one true love, nor did he ever forget his Southern roots in the small community where he was born and raised. When he unexpectedly returns to his hometown for the funeral of his high school best friend, Liam is suddenly faced with the consequences of all that he left behind.

Roadside Attractions and LD Entertainment partner for their 7th collaboration with Roadside’s domestic distribution acquisition of Bethany Ashton Wolf’s uplifting family romance Forever My Girl, it was jointly announced today by Roadside Attractions co-founders Howard Cohen & Eric d’Arbeloff, and Mickey Liddell of LD Entertainment. Forever My Girl will be released wide in theaters on October 27, 2017.

The two companies previously collaborated on numerous films including multiple Academy Award® nominee …