Skip to main content


(EXCLUSIVE): #BatmanvSuperman Takes a Huge Hit

Its second-week slide is one of the largest in history.

Story by Matt Cummings

Batman v Superman: Dawn of Justice witnessed a monumental drop in its second week in theaters, marking it as one of the highest declines ever. At 68% (far higher than the traditional 60%), Warner Bros.' tentpole is starting to look like a misfire. After a strong domestic opening of $166m, the pundits were scratching their heads as to how a film with a "B" CinemaScore and a 29% Rotten Tomatoes rating could rake in that much cash. Additionally, Monday ($33m) and Tuesday ($15m) showed strong numbers, possibly indicating a backlash by audiences who wanted to see it for themselves. But as the week wore on, numbers began to decline rapidly, with Thursday offering just $7.7m. This weekend's decline places it with other not-so-great company, including 2015's Fantastic Four (68.2%) and X-Men: The Last Stand (66.9%)

The whole free fall obviously should have WB and the Zack Snyder camp very worried. It's the second sharpest drop for a comic book tentpole - X-Men Origins: Wolverine experienced a 69% decline - and with no competition this weekend, BvS should have cleaned up. It therefore should come as little surprise that the studio has begun to make some (possibly ill-advised) kneejerk reactions. Collider and several other outlets reported last week that the cast of Suicide Squad has gathered to reshoot several scenes in order to bring more levity to Director David Ayer's film. Essentially, every joke that appeared in the Bohemian Rhapsody-style trailer was every joke in the film; and since audiences responded well to them, the studio wants to see how good a slightly lighter Squad is viewed. Hmmm....last minute reshoots in response to critical condemnation of another film is not new, but this doesn't bode well if the results don't impress.

There is one glimmer of hope: Harry Potter and the Deathly Hallows Part 2 experienced a massive 72% fall and still managed to make $381m domestically. But while WB is expecting a similar performance out of DC Comics' opener, they have to be concerned that what should have been a guaranteed money maker with broad audience support has suffered a rather ignominious black eye. This is so bad that some critics believe BvS could be supplanted next weekend by none other than Melissa McCarthy's comedy The Boss. Three months ago, we couldn't have guessed this course of events, but now it's a real possibility.

And while a final $362.8m domestic haul is still in the cards, the worldwide numbers are a mixed bag. On the good side, its $682.8m total has already surpassed Iron Man (585.2m), Iron Man 2 ($623.9m), Thor: The Dark World ($644.6m), and Man of Steel ($668m). However, the domestic plummet has all but removed the possibility of a $1b+ performer.

Other contenders in this week's box office made an even greater point about the failure of BvS, as audiences chose to stay home rather than succumb to the dour world of Gotham and Metropolis. Fans returned to Disney's Zootopia with an estimated $20m, putting its numbers at over $275m domestically/$787.6m worldwide.

Our thanks to BOM, Collider, and Deadline for the numbers.

Discuss this story with fellow SJF fans on Facebook. On Twitter, follow us at @SandwichJohnFilms, and follow author Matt Cummings at @mfc90125.


Popular posts from this blog

NEW Clip From SABOTAGE And Images From Surprise Screening

Things get heated between Arnold and his team in this tense new clip from SABOTAGE. This brand new clip shows how pressure begins to rise between this elite DEA squad, as everything starts unraveling after a big drug bust. From the writer of Training Day and the director of End of Watch, this thriller will have you guessing until the end. Get to the bottom of this mystery on MARCH 28th- but until then, be sure to watch the new clip below.

This past weekend Arnold Schwarzenegger gave fans a BIG surprise at the annual ARNOLD SPORTS FESTIVAL, where he and Joe Manganiello met with fans at a special screening of SABOTAGE! Just after that, the dynamic duo headed over to Chicago for another surprise appearance.

SABOTAGE hits theaters everywhere MARCH 28th, 2014!

In "SABOTAGE", Arnold Schwarzenegger leads an elite DEA task force that takes on the world's deadliest drug cartels. When the team successfully executes a high-stakes raid on a cartel safe house, they think their work i…

Enter For A Chance To Win Passes To See DEN OF THIEVES In OHIO

Enter For A Chance To Win Passes To See DEN OF THIEVES on January 16th at 7:00 PM in OHIO.

Every day, $120mm in cash is taken out of circulation and destroyed by the Los Angeles Branch of the Federal Reserve - unless a notorious, elite crew of bank robbers can pull off the ultimate heist and get to the money first... right under the noses of LA's most feared division in law enforcement.

The film stars Gerard Butler, Curtis “50 Cent” Jackson, O’Shea Jackson Jr and Pablo Schreiber.


In Theaters January 19, 2018





This screening will be monitored for unauthorized recording. By attending, you agree not to bring any audio and/or visual recording device including laptop computers into th…

Enter For A Chance To Win Tickets To See 12 STRONG In Las Vegas

Enter For A Chance To Win Passes To See 12 STRONG on January 16th at 7:00 PM in Las Vegas.

Chris Hemsworth and Oscar nominee, Michael Shannon, star in 12 STRONG.

Set in the harrowing days following 9/11, a U.S. Special Forces team, led by their new Captain, Mitch Nelson (Chris Hemsworth), is chosen to be the first U.S. troops sent into Afghanistan for an extremely dangerous mission. There, in the rugged mountains, they must convince Northern Alliance General Dostum (Navid Negahban) to join forces with them to fight their common adversary: the Taliban and their Al Qaeda allies. In addition to overcoming mutual distrust and a vast cultural divide, the Americans—accustomed to state-of-the-art warfare—must adopt the rudimentary tactics of the Afghani horse soldiers. But despite their uneasy bond, the new allies face overwhelming odds: outnumbered and outgunned by a ruthless enemy that does not take prisoners.

Directed by Nicolai Fuglsig and based on the acclaimed “Horse Soldiers” book by …