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Saturday, April 2, 2016

#BatmanvSuperman Dawn of Justice Takes A Huge Hit

According to Variety “Batman v Superman: Dawn of Justice” is still the top contender at the box office, but its second weekend in theaters won’t be quite as victorious as its debut.

Warner Bros. and DC’s clash of the superheroes is now tracking for a three-day total of $50 million, down from yesterday’s expected $58 million. “BvS” pulled in $15 million on Friday from 4,256 locations, and it’s expected to hit a cumulative domestic gross of $260 million by Sunday’s end. The first week of the movie took in $209.1 million in the U.S. — the 10th-highest first-week total of all time — with a $166 million opening weekend.

Despite the negative reviews, audiences appear to have embraced the film, based both on box office turnout and on social media metrics. Fifty seven percent of the conversation on Twitter following the film’s debut has been positive, according to social media tracking service Fizziology. Less than 10 percent of the tweets about the film have been negative, with the rest falling under the neutral banner.

Other box office champs this weekend include the unsinkable Zootopia, which is heading for a weekend haul of $20 million from 3,698 locations. Disney’s socially progressive animated saga brought in $5.5 million on Friday, portending that the film will cross $275 million in total domestic grosses by the end of the weekend.

Universal’s “My Big Fat Greek Wedding 2” will claim third place. The sequel to the 2002 original pulled in $3.5 million on Friday from 3,179 locations. It’s expected to generate a three-day total of $11 million, pushing its domestic cume past $35 million.

A pair of faith-based films will claim fourth and fifth place. Debuting this weekend, Pure Flix’s “God’s Not Dead 2” generated $2.9 million on Friday from 2,320 locations. The sequel to the 2014 original should finish its debut weekend with $8 million.

Also in contention is Sony’s Jennifer Garner starrer “Miracles From Heaven,” which brought in $2.2 million from 3,155 locations Friday. The faith-based pic is expected to wrap up the weekend with $7.5 million, topping $45 million in total domestic receipts by the close of its third weekend in theaters.

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