Powered by Blogger.
Related Posts Plugin for WordPress, Blogger...

Monday, July 20, 2015

#BoxOffice Report: 'Ant-Man' Wins Tiny Weekend; 'Trainwreck' Surprises

Even an original Avenger can't bring home the ants.

Story by Matt Cummings

Marvel Studios can breathe a sigh of relief (sort of), as their record of 11 consecutive #1 openings remains intact. But while Ant-Man won the weekend with an estimated $57.23 million, the box office celebration is sure to be short. That's because early hopes of $65m fell as Friday turned to Saturday, led by 'seen that before in Iron Man' comments. By the time it was done, the Paul Rudd heist comedy had barely beaten 2008's The Incredible Hulk, which holds the lowest opening among the 12 Marvel Studios films at $55.41m.

Coming in at number 2 was Minions, which took it on the chin, plunging 57% to $49.27m. And that number was boosted by a ridiculous 4,300 theater count, which means it could have slid even further had it gotten the typical 3,100 treatment. The highly-anticipated Universal/Illumination Entertainment spin-off suffered from both poor reviews and perhaps lackluster Week 1 buzz. But its relatively small cost (a paltry $74m), it's already made its money back and then some, rocketing past $215m in just two weeks.

The big surprise of the week comes at number 3, the Amy Schumer comedy Trainwreck. At 3,158, it played in fewer theaters than its competitors and almost made its entire $35m budget back in one week. Estimates for the Judd Apatow-directed raunch-fest were around between $20-$30m and opened 15% percent ahead of 2011's Bridesmaids, nearly beating 2007's Knocked Up. That should elevate the newbie Schumer - who also wrote the script - into A-List comedic territory. With a strong Cinemascore of A- and continued positive buzz, look for it to hold up well going into its second week.

June holdovers Inside Out and Jurassic World rounded out the top five with $11.54m and $11.45, comparatively. The two have been duking it out since last month, running close nearly every week. Inside Out has now shot $300 million domestically, declining only 35%. We continue to scratch our heads at the success of World, which will soon defeat 2012's The Avengers on the all-time domestic list.

We mentioned last time that Terminator Genisys and Magic Mike XXL would be left to feed on the carcasses of half-eaten popcorn, and sadly the two made quick exits out of the top five. Both took sixth place and seventh place respectively, coming in at just $5.4m and $4.45m. Genisys tumbled 61% while XXL couldn't keep the ladies in, falling 54%. It's safe to say that both are unqualified failures, with neither cracking $100m domestically. At $80.64m, Genisys has a better chance to reach that goal, but like we said last time, it will have to make its money overseas, still stinging from a controversial production and a disastrous marketing campaign.

Ted 2 dropped to number 10, with a final total of around $77.3m. That's another 54% decline and perhaps the final nail in the coffin for seeing follow-ups.

Most of these films are likely see stiff competition over the next few weeks from both lack of positive long-term buzz, and from the upcoming comedies Pixels and Vacation, as well as Tom Cruise's Mission: Impossible - Rogue Nation. Summer is exacting revenge on many hapless victims, and with only a few weeks to go in the summer movie season, we could see further disappointments.

Discuss this review with fellow SJF fans on Facebook. On Twitter, follow us at @SandwichJohnFilms, and follow author Matt Cummings at @mfc90125.


  © Site Graphics by Randy Jennings by http://www.artfreelancer.com/ 2009

Back to TOP