Sony Pictures has acquired movie rights to former " Saturday Night Live " writer Simon Rich's four-part New Yorker novella " Sell Out " for " This Is the End " filmmakers Seth Rogen and Evan Goldberg to produce through their Point Grey Pictures banner, TheWrap has learned. "Sell Out" follows a fictionalized version of Rich as he meets his great-great-grandfather Herschel, who was preserved in brine for 100 years after a pickle factory accident and is baffled by his descendant Simon's lifestyle as a script doctor in hipster-filled Brooklyn. The New Yorker published " Sell Out " in January, just weeks after the release of Rich's collection of short stories "The Last Girlfriend on Earth." Bendik Kaltenborn provided illustrations for "Sell Out." Rogen is not attached to star but he will produce with Goldberg and Point Grey's James Weaver, while Rich will executive produce. Rogen and Goldberg