Relativity Partners with Zynga on First-Ever Movie Ticket Promotion House at the End of the Street to be first film giveaway on popular social media game CityVille. Relativity Media and Zynga, the world’s leading provider of social games services, announced their partnership to promote Relativity’s upcoming thriller House at the End of the Street in Zynga’s popular social game CityVille . The movie ticket promotion, which will be the first time Zynga has ever done an in-game ticket giveaway, launches Wednesday, September 19th for a select group ofCityVille gamers. In theatres this Friday, September 21, 2012 , House at the End of the Street stars Oscar®-nominee Jennifer Lawrence (The Hunger Games, Winter’s Bone), Oscar®-nominee Elisabeth Shue (Leaving Las Vegas, Piranha 3D) and Max Theriot (My Soul to Take). Zynga will use high profile in-game editorial placements for participants to receive the special offer while playing. The trailer will appear on an in-game platform