Skip to main content

Jon M. Chu To Direct Disney+ Series 'Willow'

Unbanned: The Legend of AJ1 streaming now on @hulu

Hulu and Lionsgate today announce that UNBANNED: THE LEGEND OF AJ1, the powerful and inspiring true story of how Air Jordan 1 (AJ1) transcended sports to become a global phenomenon, will stream exclusively on Hulu. From first time filmmaker Dexton Deboree, the documentary interviews culture-defining titans, including NBA Hall of Famer Michael Jordan himself, Quincy Jones, Spike Lee, Lena Waithe, Carmelo Anthony, Chuck D, and Phil Knight among others, to explore how AJ1 was not just a sneaker, but a worldwide movement that broke through barriers of race, age, and gender to define the culture in which we now live. Lionsgate acquired the documentary which is exclusively streaming debut on Hulu now.



“Sneaker fans all over the world remember the thrill of getting their first pair of Air Jordans, and this film explores the story behind and incredible impact of that iconic shoe,” said Heather Moosnick, Senior Vice President Content Partnerships, Hulu. “At Hulu, we’re focused on bringing highly compelling films and series to our viewers that reflect the culture and inspire conversation – and UNBANNED: THE LEGEND OF AJ1 is exactly that.”

“We were thrilled to get behind Dexton’s captivating film exploring the cultural phenomenon of the AJ1,” said Jared Goetz, Lionsgate President of North American Television Distribution. “With Hulu’s longstanding commitment to premium quality content, we’ve found the perfect partner to launch this film.”

This is the story of Air Jordan 1, the shoe that tapped a cultural nerve deep inside a generation, unlocked the voice of so many voiceless and transcended sports to become a global phenomenon. Beyond the shoe’s iconic image and deeper than the legend of its namesake – Michael Jordan – UNBANNED: THE LEGEND OF AJ1 explores AJ1’s role in giving birth to sneaker culture, re-shaping the game of basketball and the very identity of the NBA. It revolutionized the business of the professional athlete as a brand and radically disrupted a generation to define our modern global culture on and off the court. Through a riveting journey of powerful voices that also include Black-ish creator Kenya Barris, actor Anthony Anderson, DJ and record producer DJ Khaled across all aspects of culture from then and now, the film chronicles the shoe’s explosive impact on history and our modern world.

“I’m excited for the world to witness a story that breaks some rules and explores some new ground in expressing a tale as remarkable as any great fable we’ve heard or seen before,” said writer/director Dexton Deboree. “This film unearths a very powerful story that is beneath a cultural icon to share something that transcends sport, sneakers, and the popular zeitgeist of much of what happened not only with AJ1 and even Michael Jordan himself, but the radical cultural revolution that unfolded in its wake.

UNBANNED: THE LEGEND OF AJ1 chronicles the dawn of the sneaker craze and the sneaker’s explosive cultural impact on music, fashion, art, and entertainment through powerful voices of then and now. The film is produced by Dexton Deboree and Stef Fink.

Facebook: @unbanthelegend
Instagram: @unbanthelegend
Twitter: @unbanthelegend


About Lionsgate

The first major new studio in decades, Lionsgate (NYSE: LGF.A, LGF.B) is a global content leader whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world. In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, video games, esports and other new entertainment technologies. Lionsgate’s content initiatives are backed by a nearly 17,000-title film and television library and delivered through a global sales and distribution infrastructure. The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.



About Hulu

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Launched in 2008, Hulu has grown to more than 25 million subscribers in the U.S. and is the only service that gives viewers instant access to current shows from every major U.S. broadcast network; libraries of hit TV series and films; and acclaimed Hulu Originals like Emmy® and Golden Globe Award-winning series The Handmaid’s Tale, Emmy Award-nominated The Looming Tower, Future Man, Marvel’s Runaways and Castle Rock, and Oscar-nominated documentary film Minding the Gap, as well as live news, entertainment and sports from 21st Century Fox, The Walt Disney Company, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Discovery Networks – all in one place. Upcoming Hulu Originals include Catch-22 from George Clooney; Four Weddings and a Funeral from Mindy Kaling; Shrill from Aidy Bryant, Lorne Michaels and Elizabeth Banks; Wu-Tang: An American Saga from Brian Grazer and The RZA; Ramy from Jerrod Carmichael and Ramy Youssef and Little Fires Everywhere from Reese Witherspoon and Kerry Washington.



Discuss this with fellow SJF fans on Facebook. On Twitter, follow us at @SandwichJohnFilms Please Leave A Comment-

Comments

Popular posts from this blog

THE ADDAMS FAMILY 2 is in theaters Halloween 2021

The sequel to MGM’s 2019 box-office smash hit, The Addams Family has rounded out its stellar voice cast with the additions of Bill Hader as all-new character “Cyrus,” and Javon “Wanna” Walton taking on the role of the youngest Addams sibling, “Pugsley.” Hader and Walton join returning Addams Family film stars Charlize Theron (Morticia), Oscar Isaac (Gomez), Chloë Grace Moretz (Wednesday), Nick Kroll (Fester), Bette Midler (Grandma) and Snoop Dogg (It). Director Greg Tiernan has also returned for the sequel, which will be released in theaters October 8, 2021 via MGM’s United Artists Releasing banner.

 Said Tiernan: “The success of last year’s animated film was proof of the enduring legacy of The Addams Family and its ability to transcend popular culture. This second film will be every bit as fun as the original. We are thrilled to welcome Bill Hader and Javon Walton, and to welcome back our incredible original cast for this exciting next chapter in the Addams’s journey.” Additionall…

THE CROODS: A NEW AGE Poster & Trailer Announcement

The Croods have survived their fair share of dangers and disasters, from fanged prehistoric beasts to surviving the end of the world, but now they will face their biggest challenge of all: another familyThe Croods need a new place to live. So, the first prehistoric family sets off into the world in search of a safer place to call home. When they discover an idyllic walled-in paradise that meets all their needs, they think their problems are solved … except for one thing. Another family already lives there: the Bettermans.The Bettermans (emphasis on the “better”)—with their elaborate tree house, amazing inventions and irrigated acres of fresh produce—are a couple of steps above the Croods on the evolutionary ladder. When they take the Croods in as the world’s first houseguests, it isn’t long before tensions escalate between the cave family and the modern family.Just when all seems lost, a new threat will propel both families on an epic adventure outside the safety of the wall, one that…

Sex Tape Review: Overly Sexual, Rude, Vulgar, and Absolutely Hilarious

The raunchy Sex Tape will divide audiences and critics, but who cares? Sex Tape suggests a growing practice among loving partners: that of making a raunchy testament of their escapades for posterity. But what happens when that evidence gets seen by friends, neighbors, and even the mailman? This is the plot that pits Jay (Jason Segel) and Annie (Cameron Diaz) in an effort to secure every iPad gift Jay has given, his record company playlists being the envy of the recipients, but which has also inadvertently spread the video to every device. The reason for the act - termed in the movie as pulling "the full Lincoln" for its three-hour length - stems from the couple's non-existent social life, brought on by the constant demands of their children. The couple has a lot to lose: a burgeoning business relationship between Annie and Hank (Rob Lowe) could end if the iPad she's given to Hank exposes the video, and so the couple sets out to reclaim and wipe the incriminating …