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BOB MARLEY: ONE LOVE Featurette

IBM Creates First Movie Trailer By AI #WhatIsMorgan

How do you create a movie trailer about a fictional artificially enhanced human? You turn to the real thing - artificial intelligence.

Scientists at IBM Research have collaborated with 20th Century Fox to create the first-ever cognitive movie trailer for the movie Morgan.



Utilizing experimental Watson APIs and machine learning techniques, the IBM Research system analyzed hundreds of horror/thriller movie trailers. After learning what keeps audiences on the edge of their seats, the AI system suggested the top 10 best candidate moments for a trailer from the movie Morgan, which an IBM filmmaker then edited and arranged together.

Check out the AI-Created trailer below to get ready for MORGAN in theaters this Friday, September 2!

A corporate troubleshooter (Kate Mara) is sent to a remote, top-secret location, where she is to investigate and evaluate a terrifying accident. She learns the event was triggered by a seemingly innocent "human," who presents a mystery of both infinite promise and incalculable danger.

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