Hundreds of thousands of veterans and military families expected to benefit from 'American Icons' fundraising for Got Your 6
Today, national veteran campaign Got Your 6 and leading national retailer Macy's announce early fundraising results from Macy's "American Icons" campaign. The campaign reached the $3 million goal in just a few weeks and on June 1st Macy's held an additional promotion called "Got Your 6 Saturday" that raised more than $415,000 in addition to the $3 million already raised, so that through "American Icons," Macy's has raised more than $3.4 million to support Got Your 6 and its veteran-focused nonprofit partners.
Launched in mid-May, "American Icons" featured a cause marketing effort that offered customers a special savings pass for $3, or the chance to purchase the pass and the iconic "Got Your 6" logo pin for $6 at Macy's stores across the country. Donations from the fundraising campaign will support the work Got Your 6 and their nonprofit partners have already begun, including securing pledges from more than 800 businesses to hire 200,000 veterans; housing more than 14,000 chronically homeless veterans; and garnering over 1.5 million hours of veteran service work.
Got Your 6 is an awareness initiative working to change the conversation around America's millions of returning veterans and military families by uniting
Please Leave A Comment-
Comments