Pandora worked with Relativity to capture the attention of comedy fans by presenting a free comedy show with Kyle Kinane, featuring Ian Karmel and Nate Craig for fans in Los Angeles, which was hosted by the cast and writer/director of 21 and Over. The comedians performed to a packed house and exclusive footage of the event can be found at: www.Pandora.com/21andover .
Pandora also has advertising promoting the movie and the exclusive footage, which targets 18-24 year olds. On the webpage, fans will also find a 21 and Over comedy mixtape that includes comedy tracks from the movie’s talent, comedians from the free show and similar comedians. The webpage can be accessed on both Pandora’s web and mobile platforms.
By leveraging Pandora’s massive scale of 65.6 million active listeners, precise targeting and deep engagement with listeners, the film 21 and Over has connected with comedy fans all across the country.
In 21 and Over, straight-A college student Jeff Chang (Justin Chon) has always done what’s expected of him. But when his two best friends Casey (Skylar Astin) and Miller (Miles Teller) surprise him with a visit for his 21st birthday, he decides to do the unexpected for a change, even though his critical medical school interview is early the next morning. What was supposed to be one beer becomes one night of chaos, over indulgence and utter debauchery in this outrageous comedy. Relativity Media will release 21 and Over in theaters nationwide on March 1st, 2013.
The film was written and directed by the writers of The Hangover and The Change up, Jon Lucas and Scott Moore and was produced by Mandeville Films’ David Hoberman (The Fighter) and Todd Lieberman (The Fighter), in association with Sir Richard Branson’s Virgin Produced (Limitless), Relativity’s Founder & CEO Ryan Kavanaugh and Sky Land Entertainment’s Hugo Shong.
For additional information on 21 and Over please visit www.21andovermovie.tumblr.com. Please also follow the film on Facebook at www.facebook.com/21andOver and Twitter at @21AndOver. Make sure to use #21andover when you tweet.
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