The studio has crafted an awesome — and creepy — advertisement for “David,” the latest generation android from the fictitious Weyland Corporation. The ad introduces us to David, played by Michael Fassbender, who serves as the butler and maintenance man on the ship at the center of the film.
Prometheus, which hits theaters on June 8, 2012, is said to have elements or “DNA” from Scott’s earlier film Alien. The film follows the crew of the spaceship Prometheus as they explore an advanced alien civilization while searching for the origins of humanity.
To promote the film, Fox has worked hard to develop an intricate viral marketing campaign. In February, attendees at TED got to view a TEDTalk from the future, by way of a video set in 2023. That talk was given by Guy Pearce, who plays the CEO of the Weyland Corporation in the film.
Fox is also putting a full-page advertisement for David in The Wall Street Journal. The studio also maintains the ProjectPrometheus website, which features insights into the fictitious Weyland Corporation and its own alternate-reality game.
Fox has also teamed up with Verizon FiOS to offer an interactive tour of the Prometheus ship. Fans can view the ship at verizon.com/mission.
The film’s social presence includes a Facebook page, as well as official Twitter and YouTube accounts.
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