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DC Comics To Play A Bigger Role At Warner Brothers.

DC Comics To Play A Bigger Role At Warner Brothers.

Advice to Warner Bros. film execs: If you're in a meeting with CEO Barry Meyer discussing DC Comics superheroes, you might want to think twice before saying things like, "But Batman wouldn't say that."

Meyer relayed the story of such a meeting while talking about how DC was going to play a much bigger role at the film studio going forward.

There will be an organizational announcement next week, then in about a month Warner Bros. will unveil a spread sheet detailing how the various superheroes will be reintroduced to consumers, and on more than just feature film platforms.

Meyer said Warner Bros. has been looking after DC in a "custodial way," but it's now time to get "much more entrepreneurial."
The superheroes of DC, though, may not be enough to make up for the loss of "Harry Potter" after the final installment of that movie franchise is released July 15.

When a Wall Street analyst asked about the final Potter film, Meyer quipped, "It's going away? Harry Potter's leaving?"

He said it has been on his mind for a long time, then joked: "We're going to remake all the movies with Justin Bieber."

He predicted that by the time the final Potter film finishes its run, the franchise will have brought in $7.5 billion in worldwide box office, cementing its place as the most popular film franchise in history.


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