Skip to main content

BOB MARLEY: ONE LOVE Featurette

See Six Minutes of 'Ant-Man' at IMAX's 'Jurassic World'

We explain why this announcement makes total sense to Marvel.

Story by Matt Cummings

Marvel's Ant-Man is entering its last month of marketing, with trailers and select images already released. But the buzz for its actual release hasn't been as strong as for other Marvel films. Audiences are either not sure about the character's importance to the MCU, or they've still worried about Edgar Wright's departure affecting the film.

Therefore, it comes as little surprise that Marvel - always the showman, even in the face of possible defeat - is upping their Ant-man game by releasing six minutes of the film with Jurassic World (IMAX only) this weekend. We're not sure if this footage will appear after the weekend, but its appearance achieves two important goals: it brings in the curious who might not have a stated interest in Jurassic World but are curious about Ant-man, and shores up Marvel's (perhaps) wavering interest in the film.

It's an incredibly smart thing for Marvel, and they've done it before. Remember the prison breakout scene from Guardians of the Galaxy that premiered in IMAX? That definitely had an effect on Guardians finishing as a top 5 film for 2014, along with the James Gunn's production actually entering the zeitgeist.

The only questions that remain are simple: was there a similar free-standing event ever planned for Ant-man, or was it Marvel's intention to show the footage regardless? And, what happens if the footage fails to impress? Those answers will have to wait until the weekend and beyond, but for now Marvel is definitely not giving up without a fight.

Ant-Man is directed by Peyton Reed (Yes Man) with a script by Edgar Wright & Joe Cornish, rewritten by Adam McKay and Gabriel Ferrari & Andrew Barrer. Armed with the astonishing ability to shrink in scale but increase in strength, con-man Scott Lang (Paul Rudd) must embrace his inner-hero and help his mentor, Dr. Hank Pym (Michael Douglas), protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.

Ant-Man arrives on July 17th, 2015.

Discuss this story with fellow SJF fans on Facebook. On Twitter, follow us at @SandwichJohnFilms, and follow author Matt Cummings at @mfc90125.

Comments

Popular posts from this blog

Sex Tape Review: Overly Sexual, Rude, Vulgar, and Absolutely Hilarious

The raunchy Sex Tape will divide audiences and critics, but who cares? Sex Tape suggests a growing practice among loving partners: that of making a raunchy testament of their escapades for posterity. But what happens when that evidence gets seen by friends, neighbors, and even the mailman? This is the plot that pits Jay (Jason Segel) and Annie (Cameron Diaz) in an effort to secure every iPad gift Jay has given, his record company playlists being the envy of the recipients, but which has also inadvertently spread the video to every device. The reason for the act - termed in the movie as pulling "the full Lincoln " for its three-hour length - stems from the couple's non-existent social life, brought on by the constant demands of their children. The couple has a lot to lose: a burgeoning business relationship between Annie and Hank (Rob Lowe) could end if the iPad she's given to Hank exposes the video, and so the couple sets out to reclaim and wipe the incrim

New Clip & Release Date For Chaos Walking Starring Tom Holland & Daisy Ridley

In the not too distant future, Todd Hewitt ( Tom Holland ) discovers Viola ( Daisy Ridley ), a mysterious girl who crash lands on his planet, where all the women have disappeared and the men are afflicted by “the Noise” – a force that puts all their thoughts on display. In this dangerous landscape, Viola’s life is threatened – and as Todd vows to protect her, he will have to discover his own inner power and unlock the planet’s dark secrets. .   In theater & IMAX March 5th.   Discuss this with fellow SJF fans on Facebook . On Twitter, follow us at @SandwichJohnFilms Please Leave A Comment-

Ant-Man and The Wasp: Quantumania Trailer

In the film, which officially kicks off phase 5 of the Marvel Cinematic Universe, Super-Hero partners Scott Lang ( Paul Rudd ) and Hope Van Dyne ( Evangeline Lilly ) return to continue their adventures as Ant-Man and the Wasp. Together, with Hope’s parents Hank Pym (Michael Douglas) and Janet Van Dyne ( Michelle Pfeiffer ), the family finds themselves exploring the Quantum Realm, interacting with strange new creatures and embarking on an adventure that will push them beyond the limits of what they thought was possible. Jonathan Majors joins the adventure as Kang. Director Peyton Reed returns to direct the film; Kevin Feige and Stephen Broussard produce.     Discuss this with fellow SJF fans on Facebook . On Twitter, follow us at @SandwichJohnFilms Please Leave A Comment-