Little history on the TV show. Hollywood Treasures is a weekly, American, reality television series that began airing on SyFy, October 27, 2010, which follows a Hollywood, California-based appraiser named Joe Maddalena and his team as they track down, appraise and help auction off valuable film, television and pop culture memorabilia.
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Now some history of Profiles in History, it was founded in 1985 by Joseph Maddalena, Profiles in History is the nation's leading dealer in guaranteed-authentic original historical autographs, letters, documents, vintage signed photographs and manuscripts. Born into a family of antiques dealers in Rhode Island, Joseph "Joe" Maddalena learned early on how to turn his passion of collecting historical autographs into a career. Needing to support himself, Joe turned to his hobby of buying and selling historical documents as a potential way to earn revenue. On weekends he scoured old Hollywood bookstores for letters and rare books. Upon graduation from Pepperdine, Joe pursued his passion to become a full-time dealer of historical documents, and opened his first office in 1985. A lifetime member of the Manuscript Society, Joe is widely recognized as the nation's leading authority on entertainment memorabilia and historical documents.
Profiles in History has established itself as the world’s largest auctioneer of original Hollywood memorabilia, having held some of the most prestigious and successful auctions of Hollywood memorabilia and owning virtually every Guinness Book record prices for original screen-used memorabilia. With an extensive network of dealers, collectors, and institutions, Profiles in History is proud to play an important role in the preservation of motion picture history.
Prior Profiles in History Hollywood auctions highlights include the "Cowardly Lion" costume from The Wizard of Oz ($805,000); a full-scale model T-800 Endoskeleton from Terminator 2: Judgment Day ($488,750); Marilyn Monroe’s “Diamonds” dress from Gentlemen Prefer Blondes ($356,500); Luke Skywalker’s light saber from Star Wars ($240,000); Margaret Hamilton’s “Wicked Witch” hat from The Wizard Of Oz ($230,000); and The Invisible Man 1933 one-sheet movie poster ($230,000). Most recently from the history-making Debbie Reynolds Auction in June 2011, Profiles in History sold the Marilyn Monroe "Subway" Dress from The Seven Year Itch for $5.52M, the Marilyn Monroe signature red-sequined showgirl gown from Gentlemen Prefer Blondes for $1.44M and the Audrey Hepburn Ascot Dress from My Fair Lady for $4.44M.
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