Skip to main content

Giveaway: #FeelPretty Win I Feel Pretty On (Blu-ray + DVD + Digital HD)

"Find the Force" On Force Friday II September 1st

Star Wars Fans Invited to “Find the Force” As Unprecedented Augmented Reality Event Sweeps the Globe for Force Friday II

Fans to reveal a new The Last Jedi character via social media

New product line for Star Wars: The Last Jedi launches globally at 12:01 AM September 1

More than 20,000 retail locations worldwide will become home to augmented reality Star Wars characters from September 1-3

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.

From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters
(15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.

“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet - we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.

By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.

No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.

More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.

Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.

About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.


About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

Please Leave A Comment-

Comments

Popular posts from this blog

Movie Review: #MissSloane

The political drama Miss Sloane fails to lobby us into Oscar territory.
Review by Matt Cummings
In a time when women were supposed to be leading our country, Miss Sloane arrives to remind us of what could have been. Unfortunately, this message about a headstrong female Washington lobbyist loses us early with an unappealing director, a paper-thin plot, and suffers from a ton of convenient realism. If the good (but not impressive) performances weren't there to buffer these and many other gaps, we might have found ourselves voting for impeachment.

For Washington lobbyist Elizabeth Sloane (Jessica Chastain), life is about getting her clients what they want from the halls of Congress. Her boss Dupont (Sam Waterston) will sleep with NRA types, fudge travel records, and bully smaller firms into submission if it means a hearty paycheck at day's end. But when Sloane leaves the company to push Gun Control legislation with one of those smaller firms, Dupont turns to his bulldog Co…

Enter For A Chance To Win Passes To See WARCRAFT In Dallas

Enter for a chance to see WARCRAFT on June 7th at 7:00 PM in Dallas.

From Legendary Pictures and Universal Pictures comes Warcraft, an epic adventure of world-colliding conflict based on Blizzard Entertainment's global phenomenon.


The peaceful realm of Azeroth stands on the brink of war as its civilization faces a fearsome race of invaders: Orc warriors fleeing their dying home to colonize another. As a portal opens to connect the two worlds, one army faces destruction and the other faces extinction. From opposing sides, two heroes are set on a collision course that will decide the fate of their family, their people and their home.

So begins a spectacular saga of power and sacrifice in which war has many faces, and everyone fights for something.


Directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Jones, the film starring Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, Toby Kebbell, Ben Schnetzer, Rob Kazinsky and Daniel Wu is a Legendary Pic…

Bethany Ashton Wolf¹s FOREVER MY GIRL ACQUIRED BY @roadsidetweets

Forever My Girl tells the story of country music super-star Liam Page (Alex Roe) who left his bride, Josie (Jessica Rothe), at the altar choosing fame and fortune instead. However, Liam never got over Josie, his one true love, nor did he ever forget his Southern roots in the small community where he was born and raised. When he unexpectedly returns to his hometown for the funeral of his high school best friend, Liam is suddenly faced with the consequences of all that he left behind.

Roadside Attractions and LD Entertainment partner for their 7th collaboration with Roadside’s domestic distribution acquisition of Bethany Ashton Wolf’s uplifting family romance Forever My Girl, it was jointly announced today by Roadside Attractions co-founders Howard Cohen & Eric d’Arbeloff, and Mickey Liddell of LD Entertainment. Forever My Girl will be released wide in theaters on October 27, 2017.

The two companies previously collaborated on numerous films including multiple Academy Award® nominee …