Sacramento Celebrate #THEDAYOFPOSITIVITY Thanks To SpongeBob SquarePants

IN CELEBRATION OF THE UPCOMING “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER” MOVIE, PARAMOUNT PICTURES AND NICKELODEON MOVIES DECLARE JANUARY 5, 2015 “THE DAY OF POSITIVITY” TURNING THE WORST MONDAY OF THE YEAR – THE FIRST ONE AFTER THE HOLIDAYS – INTO THE BEST MONDAY EVER!

One month before its debut in theaters, Paramount Pictures and Nickelodeon Movies have declared the first Monday of 2015 “The Day of Positivity,” to celebrate SpongeBob SquarePants’ upcoming film, “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER,” in theaters on February 6, 2015.
Kicking off on Monday, January 5, “The SpongeBob Day of Positivity” will bring fans together to celebrate SpongeBob’s most admired quality – eternal positivity! The “Day of Positivity” will be filled with major events and first looks at exclusive materials from the new film, all in honor of the world's favorite optimist, SpongeBob SquarePants.

* “The Day of Positivity” highlights include:

* An exclusive first look at SpongeBob's new music video, “Thank Gosh it’s Monday,” created in celebration of The Day of Positivity.

* Viacom Networks (including Nickelodeon, MTV, VH-1 and Comedy Central) running exclusive and unique spots inviting viewers to celebrate this new and exciting holiday.

* Cinemark Theaters offering the first 500 ticketholders on January 5 at each of its locations nationwide a coupon card for a free junior popcorn when seeing “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER” on opening weekend, while supplies last.

In Sacramento, CA, Harv’s Car Wash & KMAX-TV’s (CBS/CW) “Good Day Sacramento” will be hosting a charity event for the Sacramento Mustard Seed School from 8AM-10AM. The ALPHA PHI National Sorority and the Dolphin Swim Team will be volunteering their washing skills and sending customers off with Spongebob Squarepants goodies and spotless car to drive into 2015 with! Proceeds will go directly to the Mustard Seed School in Sacramento.

* SpongeBob’s fans can visit www.DayofPositivity.com to watch the “Thank Gosh it’s Monday” video, upload and share “Positive” selfies, and receive a special “Positivity” message from SpongeBob himself.

Paramount-hosted events in cities across the U.S. and Canada.

In Sacramento, CA, Harv’s Car Wash & KMAX-TV’s (CBS/CW) “Good Day Sacramento” will be hosting a charity event for the Sacramento Mustard Seed School from 8AM-10AM. The ALPHA PHI National Sorority and the Dolphin Swim Team will be volunteering their washing skills and sending customers off with Spongebob Squarepants goodies and spotless car to drive into 2015 with! Proceeds will go directly to the Mustard Seed School in Sacramento.

* SpongeBob’s fans can visit www.DayofPositivity.com to watch the “Thank Gosh it’s Monday” video, upload and share “Positive” selfies, and receive a special “Positivity” message from SpongeBob himself.

From Paramount Animation and Nickelodeon Movies comes “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER,” an all-new 3D adventure that’s as wild and funny as its name. For the first time, SpongeBob SquarePants, the world’s favorite sea dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet.

Produced by Paul Tibbitt and Mary Parent. Based on the series “SpongeBob SquarePants” created by Stephen Hillenburg. Story by Stephen Hillenburg & Paul Tibbitt, screenplay by Glenn Berger & Jonathan Aibel and Paul Tibbitt and directed by Paul Tibbitt.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Nickelodeon
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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