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BOB MARLEY: ONE LOVE Featurette

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Want To Be Iron Man? Get Inside The Armor

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Want To Be Iron Man? Get Inside The Armor

This afternoon Marvel & Paramount released this augmented reality app http://www.iamironman2.com that not only lets you see what you'd look like in the latest iteration of the Iron Man/ War Machine hardware but it also brings to life the internal HUD (Heads Up Display) through gesture recognition.

You will need a webcam to activate I Am Iron Man 2. If you don't, this video explains how it works and what it looks like.


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Innovations in the AR technology:

- Try the new Iron Man & War Machine helmets (with visor up/ down)
- Touch screen interface allows you to get the HUD perspective from inside the helmet
- Video capture & effortless sharing across social networks & blog platforms

For this year's early summer blockbuster, 'IRON MAN 2', Paramount has delivered an Augmented Reality campaign allowing users to see themselves wearing the Iron Man and War Machine masks. Paramount delivered a similar for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology.

This time round the AR experience allows users to see the HUD view that Tony has when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.

But most importantly, as we live in an embeddable, shareable world, Paramount wanted to make sure the user could easily record and share themselves as Iron Man so the tech was integrated to ensure the whole experience can now be recorded and saved to social networks or to their own computer.

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