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BOB MARLEY: ONE LOVE Featurette

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"Paranormal Activity" To Get A Sequel

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"Paranormal Activity" To Get A Sequel

Let's remember a little film called " The Blair Witch Project" and what a surprise film that it was and then Bam we get a sequel "Book of the Shadows: Blair Witch 2" one of the worst movies I have ever seen.

So Paramount be very careful how you go about making a sequel to such a great film and don't kill the effects the first movie had on all of us. With a horrible sequel it could kill the effects of the first film.

During Viacom's earnings call Tuesday, CEO Philippe Dauman said the movie has been one of those surprise hits that comes along only rarely, grossing $85 million in the U.S. already.

Given that a follow-up release wouldn't have the same element of surprise as "Paranormal," it will be key to craft a smart approach to a sequel, he said. "Our team will come up with the right creative and marketing approach to make sure that we benefit from a sequel," Dauman said.

Asked by an analyst if the "Paranormal" model of a low-cost, high-boxoffice film could be easily replicated with other releases, he said no, pointing to how much time passed between similar surprise hit "The Blair Witch Project" and "Paranormal."

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