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Marvel and Sony's Impact At The Brand Licensing Expo

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Marvel and Sony's Impact At The Brand Licensing Expo

The Brand Licensing Europe event is going on in London’s Olympia, Selling Big name Franchises. So what is the presence of Marvel and Sony on the floor?

At the Brand Licensing Exhibition in London today, the Iron Man 2, Avengers and Thor movies were being promoted to potential licensees. Marvel didn’t have much of a presence per se but instead had a massive Stark Industries booth with the five Iron Man suits from San Diego and a bunch of Stark Industries security guards.



It’s worth noting that both Iron Man 2 and Thor are being promoted with an “Avengers Assemble” tag. They are so going to milk the tie-ins here.

The Thor logo is chunky, and stone-like, very different from the image above seen previously, while the Avengers logo is similar but uses a greyed out Captain America-like shield.

And elsewhere in the show, while Sony were trying to hide it from certain preying eyes, it seems official, there is a Ghostbusters 3 movie being punted out to interested licensees.

Source-BleedingCool
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