Navigation App Gives Drivers the Fastest Route To Locate Free Furious 7 Merchandise in Seven Cities.
Universal Pictures Home Entertainment (UPHE) is leveraging Waze (http://www.waze.com), the real-time crowd sourced navigation app, to promote the home entertainment release of global blockbuster Furious 7. “Get your Furious 7 Fix Fast” is a first-of-its-kind promotion that will allow Waze users in seven cities to find “Prizing Pit Stops” giving away free Furious 7 merchandise. UPHE will release Furious 7 on Digital HD on August 25 and on Blu-ray™, DVD and On Demand on September 15.
From August 25 through September 17 in seven participating markets Waze will display scheduled messages announcing the release of Furious 7 on Blu-ray™, DVD and Digital HD. On one day in each city, Waze users can also find directions to pop-up venues where street teams will be distributing free Furious 7 branded T-shirts, hats, license-plate frames, and a limited number of digital codes to download the film on Digital HD, among other items. Each “Prizing Pit Stop” will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day.
Prizing Pit Stops will take place on the following days:
Friday, Sept 11: Portland, Dallas
Monday, Sept 14: San Francisco, Washington, D.C.
Tuesday, Sept 15: New York, Los Angeles
Thursday, Sept 17: Chicago
The promotion, which marks the first time Waze has partnered with a home entertainment distributor, will be supported by local cable and radio mentions in the participating markets and through Waze’s social media posts.
“We’re excited to team with Waze, one of the top navigation apps, to excite fans for the release of Furious 7,” said John Morici, UPHE Managing Director, US & Canada. “This is an innovative promotion that uniquely engages audiences with an app that has become indispensable to millions of commuters.”
About Furious 7
The highest-grossing movie in the history of the blockbuster franchise, Furious 7 took in $1.5 billion at the worldwide box office. The film reunites the entire Fast & Furious crew for an epic international adventure. Hunted from Abu Dhabi to London to Tokyo and the Dominican Republic by a vengeful assassin, they try to retrieve a highly advanced piece of espionage technology and rescue the gifted hacker who created it. Furious 7 stars Vin Diesel, Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Jordana Brewster, Djimon Hounsou, Tony Jaa, Ronda Rousey and Nathalie Emmanuel with Kurt Russell and Jason Statham.
About Waze
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today’s maps. Waze is home to the world’s largest network of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from more than 50 million users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. To download the free Waze app for iOS or Android, visit http://www.waze.com.
About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE) is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com
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