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#NYCC Day 1 Social Media Wrap Up

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Here is some insight Social Media Wrap Up  from NYCC Day 1.

Day 1 of New York Comic Con started with a bang, as Walt Disney Studios brought the biggest surprise of the day in the form of newly married George Clooney’s appearance at the Tomorrowland panel. Clooney’s appearance was a big buzz winner for the film, as the actor alone generated 11,496 mentions and no doubt helped to ensure Tomorrowland was the most buzzed about property of the day. Tomorrowland’s first teaser trailer also debuted at the panel and was soon available online for audiences outside of New York to enjoy. The film enjoyed the largest Intent-to-View conversation with 4,459 mentions. Disney’s other panel for Marvel animation Big Hero Six was also a big winner with 13,521 mentions and 4,155 ITV mentions. The TV winner of the day was, unsurprisingly, Game of Thrones. Actors Kristian Nairn (Hodor) and Daniel Portman (Podrick Payne) were on hand to lead a fan forum where they discussed their characters and sparred with audience members on the topic of Game of Thrones fan theories. The fan forum, alongside announcements about new merchandise from the show, helped to ensure the show generated 17,588 mentions and 2,271 ITV mentions. Walt Disney Studios was the big studio share of voice winner, with Tomorrowland and Big Hero Six’s strong buzz ensuring 43% share of voice. Warner Brothers also did well on day 1 thanks to special screenings of The 100’s second season premiere and the series premiere of their hot new show Constantine.

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