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BOB MARLEY: ONE LOVE Featurette

Watch WHY STOP NOW On SundanceNOW & Enjoy The Trailer

Here is the trailer for WHY STOP NOW, a hilarious new comedy starring Jesse Eisenberg, Melissa Leo and Tracy Morgan is available nationwide in a special pre-theatrical window on SundanceNOW, IFC Films Video on Demand, and digital outlets: iTunes, Amazon Streaming, PS3 Playstation Unlimited and XBOX Zune!



WHY STOP NOW brings together the comic talents of Academy Award-nominee Jesse Eisenberg, Academy Award-winner Melissa Leo and Tracy Morgan in the summer's wildest comedy. Eli (Eisenberg) is a piano prodigy. Today is the audition that will determine his future-- will he launch a career and take off into the world? Or will he stay stuck, caring for his sister and mother (Leo) who, despite her cheerful, loving disposition, is a drug addict. The only obstacle to a seamless transition into his future is dropping off Mom off at the center where she will enter rehab, but a glitch in the system forces sends them off to enlist the help of an unlikely ally, her drug dealer Sprinkles (Morgan). The day spirals downhill quickly, and the hapless team must collaborate every step of the way to battle their own demons and get Eli out of the rabbit hole.

About SundanceNOW:
SundanceNOW, the digital sister to Sundance Selects, is an online destination where independent film fans can download, watch instantly and discuss a broad range of independent films from around the globe. Offering the option to stream, download to own and download to rent, SundanceNOW provides audiences in search of independent films with an extensive selection covering all genres, including both American and foreign films. SundanceNOW operates independently of the non-profit Sundance Institute and Sundance Film Festival but shares the overall Sundance mission of encouraging artistic freedom of expression. SundanceNOW is a subsidiary of AMC Networks, Inc.

Visit the SundanceNOW Blog: http://blog.sundancenow.com/

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