Relativity Media announced today that it will promote the Bandito Brothers’ upcoming intense action-thriller Act of Valor, which stars an elite group of active-duty Navy SEALs in a fictionalized composite of actual events, during NBC’s nationally televised coverage of Super Bowl XLVI on February 5, 2012. Four 30-second unique Act of Valor commercials, featuring exclusive content, will run throughout the program including two spots that will air during the pre-game, one spot in game during the fourth quarter and one spot in the post-game show.
Terry Curtin, President, Theatrical Marketing said, “We are proud of this unique and original film that plays fantastically across broad audience segments. Not only is Act of Valor an incredibly entertaining action film, but it is a true testament to the heroism and sacrifice that makes America great. What better place to feature a spot for this movie than on the Super Bowl, which is one of our country’s biggest events.”
Also, be sure to visit ACT OF VALOR on Facebook and Twitter
In 2010, Relativity promoted its box office hit Limitless during Super Bowl XLV which went on to become the No. 1 movie in America in its theatrical debut. Super Bowl XLVI will be held at Lucas Oil Stadium, home of the Indianapolis Colts, and will be the first Super Bowl to be held in Indianapolis. The Super Bowl frequently garners the highest American television ratings yearly and is often one of the most watched programs in the world. Last year, Super Bowl XLV became the most watched American television program in history, drawing an astounding 111 million viewers.
Produced and directed by former Baja 1000 champion Mike “Mouse” McCoy and former stuntman Scott Waugh, Act of Valor goes deep into the secret world of today’s most elite and highly trained group of warriors. When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the United States, a team of SEALs is dispatched on a worldwide manhunt. As the men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitments to country, team, and their families back home. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.
The next film on the studio’s growing slate is Oscar®-winner Steven Soderbergh’s dynamic Haywire debuting in theatres January 20, 2012. This highly anticipated action-thriller stars Channing Tatum, Michael Fassbender, Ewan McGregor, Michael Angarano, Antonio Banderas, Michael Douglas, Bill Paxton and introduces mixed martial arts (MMA) star Gina Carano in a demanding lead role that has her performing her own high-adrenaline stunts. Haywire tells the story of Mallory Kane, a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive. Using her black-ops military training, she devises an ingenious – and dangerous – trap. But when things go haywire, Mallory realizes she’ll be killed in the blink of an eye unless she finds a way to turn the tables on her ruthless adversary. The release marks Soderbergh’s 25th film.
Relativity’s expansive upcoming slate also includes the magical adventure comedy Mirror Mirror (in theatres March 16, 2012), starring Oscar®-winner Julia Roberts, Lily Collins, Nathan Lane, and Armie Hammer. The studio just wrapped production on the comedy 21 and Over and is currently in pre-production on Nicholas Sparks’ gripping love story Safe Haven and the international espionage thriller Hunter Killer.
For more information about the film please visit http://www.actofvalormovie.com
ABOUT RELATIVITY MEDIA
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.
To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $16.9 billion in worldwide box office receipts. Relativity’s recent films include: Immortals, Tower Heist, Bridesmaids, Hop, Limitless, Anonymous, Machine Gun Preacher, Cowboys & Aliens, Battle: Los Angeles, Season of The Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Haywire, Act of Valor, The Raven, Mirror Mirror, 21 Jump Street, American Reunion, and The Bourne Legacy. Thirty-eight of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Sixty-two of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.
Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. For additional information, please visit www.relativitymedia.com
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