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Never Say Never Extended Version In Theaters This Weekend Only

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In an unprecedented move, Paramount's Insurge Pictures will release an updated director's fan cut of Justin Bieber: Never Say Never in a one-week exclusive run, beginning Feb. 25.

I find this to funny, people who have already gone out and wasted X amount of money to see this film will have to cough up even more cash to see the newly edited film. So if you haven't see the film wait til this weekend to get your moneys worth.  Do you still have Bieber Fever?

Be sure to check out our review of the film Here. Yes we have a review of the film.

Director Jon M. Chu's updated version will play only in 3D runs in the U.S. and Canada, replacing the original version. There will be 40 minutes of new footage.

Chu has trimmed 30 minutes of footage from the original Never Say Never to accommodate the addtional scenes. Updated version runs 115 minutes, instead of the original running time of 105 minutes.
Move is designed to whip up renewed interest in the film among Bieber's diehard fans, and spark repeat viewing in the film's third weekend in release. Never Say Never is already a financial success, having grossed $51.4 million in its first 11 days in release.

The original Never Say Never will continue playing in 2D runs. The cost of a 35mm print makes sending the director's cut to those theaters financially unworkable. Digital prints, however, are a fraction of the cost.
As he began the editing process, Chu realized he had a significant amount of footage that he couldn't use in the initial theatrical release. He then spent dozens of hours on Twitter and Facebook engaging with fans to see what they would like to see.

Some of the new footage includes more of Bieber's friends and hometwon life, as well as new songs and special footage shot of the film's premiere at theaters across the country.

"I realized I had an embarrassment of riches when I was I in the cutting room," said Chu. "This cut allows me to retain some of the best scenes from the original movie, while incorporating previously unseen footage and new material I shot during our extensive promotional tour on behalf of the movie. Justin's dedication to his fan base is unwavering and I was inspired as a filmmaker to attempt to provide them a unique experience that showed even more of his world."

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