Titled Stranger, the minute-long teaser features ill-lit black-and-white footage that appears to show a man collapsing onto a beach, then wandering across it before disappearing into the darkness to be replaced by another -- or, perhaps, the same? -- man, facing the viewer, with his mouth sewn shut.
All of this is set to a piano score reminiscent of something Thom Yorke would doubtless approve of, while a voice-over announces "He arrived knowing nothing of himself. Who is he? Soon, he will know. Because what begins at the water shall end there. And what ends there shall once more begin. This is what happens when we come lost. Men vanish, men are erased -- and reborn."
The caption "Soon he will know" closes the video, with the words disappearing one by one so that the legend reads "Soon he will know," then "Soon he will," followed by "Soon will" and "Soon." What does it all mean? Right now, no one seems to know: Is it a new movie, a new TV show, a teaser for something we already know about (surely it's too early for a Star Wars: Episode VII teaser, right?) or something we've never heard of before?
Abrams is known for his love of the mystery box, and teasing audiences by asking them questions that they don't know the answer to, instead of something that they do know. Consider this just standard operating procedure for the Bad Robot, in that case -- not that that makes it any less frustrating that we have no idea just who or what this Stranger really is.
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